About

Your teams excel at running existing products, but struggle to execute new product introductions.

I specialize in digital product introductions, providing the leadership, structure, and execution power your team lacks.

From definition and development to launch and scaling, I ensure successful new product rollouts.

Why work with me ?

CPO I Head of SaaS product and UX Design I Wiztivi

2022 - 2024 I Nantes

  • Led Digital Transformation: Drove the strategic shift from a professional services (PS) model to a scalable SaaS business, enabling Wiztivi to deliver innovative, subscription-based solutions for global clients.

  • CPO of "Timeless": Built a no-code SaaS platform for designing, managing, and editorialising cross-platform streaming video apps. Empowered telecom operators, media, and content owners to deploy apps seamlessly across STB, Tizen, WebOS, AppleTV, AndroidTV, GTV, and mobile.

  • Key Clients: Partnered with industry leaders like Vodafone, Orange, SFR, TF1 Group, and France Sat, transforming their video streaming and gaming experiences while setting new benchmarks in the SaaS space.

  • Proven Track Record: I’ve successfully led digital product initiatives for global brands like Vodafone, Orange, LG, and Merck.

  • Multidisciplinary Expertise: I bring together UX design, product management, and technical development to deliver holistic solutions.

  • Global Perspective: I’ve worked across Europe, the US, and Asia, giving me a deep understanding of diverse markets and user needs.

  • Focus on Results: My goal is to deliver measurable outcomes—whether it’s increased user engagement, faster time-to-market, or improved ROI.

Career path and achievements

VP of UX I BioNTech

2022 I Mainz

  • Transformed Digital Product Design: Established digital product design principles and processes, laying the foundation for scalable, user-centric solutions in a fast-paced, innovation-driven environment.

  • Built Capabilities for Growth: Defined the necessary capabilities and capacity to execute the company’s digital product vision, ensuring alignment with BioNTech’s mission to revolutionize healthcare through cutting-edge technology.

  • Strategic Leadership: Played a key role in shaping the digital product strategy, enabling BioNTech to deliver impactful, data-driven solutions that support its global initiatives.

Industries I serve

  • Media & Entertainment
    Enhancing video streaming experiences, OTT platforms, and content delivery.

  • Telecom
    Driving innovation in cloud gaming, smart TV interfaces, and multi-screen experiences.

  • Healthcare
    Designing digital ecosystems for healthcare professionals to improve patient care and engagement.

  • Travel
    Revolutionizing online travel booking and customer experiences.

  • Smart Home & IoT
    Creating connected, user-friendly smart home products and ecosystems.

My Approach

I believe that good design = good business. By focusing on the relationship between the product and its users, I deliver solutions that not only meet business objectives but also create meaningful, lasting value for end-users. My approach is rooted in:

  • Empathy: Understanding the needs, behaviors, and pain points of users.

  • Collaboration: Working closely with cross-functional teams to align on vision and execution.

  • Data-Driven Insights: Leveraging analytics and user research to inform decisions.

  • Iterative Design: Continuously refining and improving products through testing and feedback.

Director of Product, UX Design, and Innovation I Deltadore

2018 - 2021 I Rennes

  • Transformed Smart Home Adoption: Led the digital transformation and connected product innovation (phygital), driving the adoption of smart home solutions through intuitive, user-centric design. Recognized with Top Innovation Award at CES 2020.

  • Built High-Performance Teams: Hired and structured a multidisciplinary product design team of 7 experts, fostering collaboration across UX, UI, prototyping, and product management.

  • Delivered Market-Leading Products: Redesigned and launched 4 top-revenue product ranges, including smart thermostats, home cameras, smart alarms, and a digital app/platform for end users, professional installers, and key account white-labeling.

VP Product innovation I LGE SmartTV

2017 - 2018 I Paris, Seoul, Los Angeles

  • Led Global Product Innovation: Established and led a cross-functional "commando" team of 10 experts across Korea, France, and the USA, driving the redesign of LG’s Smart TV experience.

  • Transformed TV UX: Redesigned the customer TV experience for LG’s WebOS-powered Smart TVs, integrating LG content channels, 3rd-party apps, a recommendation engine, and global search to enhance user engagement.

  • Pioneered OTT Innovation: Defined and designed a WebOS OTT streamer for the US market, aggregating multiple content sources to complement LG’s Smart TV range and expand its ecosystem.

VP New Product innovation, and UX Design I Technicolor

2014 - 2018 I Paris, Los Angeles

  • Transformed TV & OTT Experiences: Defined, designed, and delivered the next-generation set-top box and OTT streaming experiences, leveraging cutting-edge technologies and evolving video consumption trends.

  • Led Global Product Innovation: Directed new product definition, aligning with executives and guiding product line managers and R&D across 5 global regions.

  • Built Client Innovation Hubs: Established a customer co-creation design thinking center and led the product innovation design studio, fostering a culture of creativity and user-centric design.

  • Award-Winning Vision: Spearheaded product vision and innovation for key accounts, earning recongnition at CES, IBC, CommunicAsia, Google Next, and AWS re:Invent .

  • Launched Market-Leading Solutions: Deployed new TV UX for major clients like Canal+, Telecom Italia, Telstra, Etisalat, Foxtel, and Liberty Global.

  • Pioneered Digital Platforms: Created and launched a digital video app platform as a complementary offering to Technicolor’s flagship “Jade” AndroidTV set-top box, expanding the company’s ecosystem.

Director of UX I MSD/Merck

2010 - 2014 I Paris, Philadelphia

  • Transformed Healthcare Engagement: Designed and deployed a global ecosystem of point-of-care digital services (Univadis/Medscape, Docvadis/Docvitae) for healthcare professionals across 40+ countries in 20 languages, strengthening patient relationships and enhancing marketing impact.

  • Built High-Performance Teams: Hired and led multidisciplinary product design teams (brand, experience design, user research, front-end developers), driving innovation and user-centric solutions.

  • Shifted to Digital Self-Service: Rebalanced the sales force toward a digital self-service model for physicians, deploying engagement metrics that increased trust and adoption among healthcare professionals.

  • Created a Virtuous Cycle: Developed a trust-driven engagement model that reinforced MSD/Merck’s reputation and deepened relationships with healthcare providers.

Associate Director I Axance

2005 - 2010 I Paris

Axance is a leading consulting agency specializing in UX design, User researh, customer experience optimization, and agile management. Established in 1999 and headquartered in Paris, Axance helps organisations achieve success through digital product and service performance, and organisational transformation.

  • Transformed Axance’s Offerings: Developed and expanded the consultancy’s services, including digital strategy, UX design, and digital product development, serving major French players in media, retail, and e-commerce.

  • Built and Scaled Teams: Grew and managed a high-performing team of 6 to 44 experts in UX Design & strategy, and user research, fostering innovation and excellence.

  • Drove Business Growth: Led business development and P&L, achieving remarkable growth from €1M to €6.4M in revenue with a 27.8% EBITDA, positioning Axance as a leader in customer experience consulting.

Director of Product Design I Opodo

2001 - 2004 I London

  • Pioneered Online Travel Revolution: As the first Product Design Director, led the creation, implementation, and launch of Opodo’s online travel platform across 3 countries (UK, France, Germany), transforming the way users book and experience travel.

  • Built a Seamless User Experience: Oversaw brand, design, content, UX, ensuring a cohesive and user-friendly experience that set new standards in the online travel industry.

  • Scaled a Startup to Success: Played a key role in scaling Opodo from inception to a market-leading platform, driving adoption and engagement across Europe.

Manager of User Experience I Sapient

2000- 2005 I London

  • Transformed Global Digital Experiences: Led the design and management of UX, brand, and content teams for digital services across Europe, the USA, and Asia, delivering seamless and engaging user experiences.

  • Delivered Large-Scale Projects: Spearheaded international projects from concept to launch for leading brands in the travel and telecom industries, driving innovation and market success.

  • Redefined Digital Services: Redesigned digital platforms for global clients like Hilton International, British Airways, Avis, and Vodafone, enhancing user engagement and operational efficiency.

Director of e-business UX Studio I IBM Europe

1997- 2000 I Paris

  • Transformed UX Design at IBM: As Creative Director, led UX design teams for major IBM Europe and global services accounts, driving the creation of user-centric digital solutions.

  • Scaled Teams and Impact: Grew the UX design team from 5 to 23 experts, fostering innovation and excellence while expanding IBM’s design capabilities.

  • Delivered Global Solutions: Played a key role in shaping IBM’s digital services, ensuring seamless and engaging experiences for clients worldwide.