Jacob Woodward

Digital Product Leader & Innovator

I've been fortunate in my career to be able to serve as an award-winning digital product leader for a variety of major app development projects, in addition to becoming a patent-pending inventor, right here in my beautiful hometown of Buffalo, NY. For the past 18 years, I have lived at the crossroads of business, user experience and technology - ensuring digital products achieve business goals, engage customers, and employ leading-edge technology.

About Me

  • Name: Jacob Woodward
  • Hometown: Buffalo, NY
  • Email: jacobwoodward@gmail.com

What do I do?

I've served in a variety of Product roles throughout my career, including Manager of Product Management, Senior Product Manager, and Product Architect. I pride myself in my ability to bring an idea that started on a napkin, lead it all the way through the product development lifecycle, and into the lives of customers. Doing so requires me to be the catalyst for innovation and forward thinking, advocating with the various teams that are needed for a product to be a success. I have a unique blend of skills that has equipped me to thrive as a Product Leader for several organizations in Western New York, including Synacor and First Niagara.

  • Technical Background
  • User Experience Advocate
  • Marketing Minded
  • Agile Experienced
  • Teamwork Enthusiast
  • Proven Innovator

What have I done?

I started my career in 1999, by co-founding up a dial-up ISP with a local investor. By 2001, we shifted into web design, where I developed a lightweight content management system that enabled small business owners to make updates to their own websites - years ahead of market norms. After 250+ website deployments over 7 years, I sold the business to Chakra Communications, where I was also hired as a Product Architect, helping with their digital transformation.

In 2007, I joined Buffalo-based Synacor, where I led a variety of major projects, including their flagship multiscreen TV Everywhere applications, which have been deployed to over 50 TV providers, including Verizon, Charter, CenturyLink and Suddenlink. In early 2015, I was given the opportunity to lead Online Account Opening for First Niagara, helping to establish the bank as an innovator as it began it's quest to build its own products in order to minimize reliance on 3rd party vendors.

Skills

Product Mgmt

95%

Leadership

92%

Agile Development

91%

User Experience

82%

Digital Marketing

80%

Digital Strategy

89%

Areas of Focus

TV & Video
Mobile Apps
Metadata
Customer Mgmt
E-Commerce
Digital Banking

EXPERIENCE

  • 2016-current

    VP of Product

    CSS Health

    Joined as a member of the senior leadership team in order to establish strong product strategy and customer success advocacy, in addition to overhauling all aspects of product development.

  • 2015

    Product Manager, Vice President

    First Niagara Bank, Buffalo, NY

    Key business contributor to major First Niagara digital product development initiatives; primarily focused on a new multi-screen Online Account Opening application.

  • 2012 - 2014

    Manager of Product Management, TV Apps

    Synacor Inc, Buffalo, NY

    Leader of a product team working to enable the search, discovery and consumption of full-length TV shows and movies across every device both in and out of the home.

  • 2007 - 2012

    Senior Product Manager

    Synacor Inc, Buffalo, NY

    Responsible for defining product direction and requirements for a history of high-profile products including Online Video/TV Everywhere, Value Added Services, E-commerce, and Subscription Music.

  • 2006 - 2007

    Product Architect

    Chakra Communications, Buffalo, NY

    Sold CityWeb Media to Chakra in 2006 and assisted them with their digital growth, serving primarily as a Solutions Architect.

  • 2001 - 2006

    Founder & Entrepreneur

    CityWeb Media, LLC, Buffalo, NY

    Co-founded a web design agency, focusing on delivering CMS-powered websites to small & medium sized businesses, years before it became the industry norm.

18

Years of Experience

320

Projects Launched

11

Major Innovations

1

Patent Pending

SOME BRANDS I'VE WORKED WITH

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Multiscreen TV App (Web)

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TV & Video App (Web)

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TV Apps (Apple, Android, Web)

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Multiscreen Acct Opening

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Value Added Video App (Web)

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Value Added Video App (Web)

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Olympics MVPD Microsites

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Search & Discovery (Web)

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Major CMS Migration

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TMS Metadata Aggregation

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Search & Discovery (Web)

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Discovery & Playback (Web)

QUOTES THAT DEFINE ME

Articles I've written